Showing posts with label Social Welfare Administration. Show all posts
Showing posts with label Social Welfare Administration. Show all posts

Thursday, 12 December 2013

Functions and Scope of Social Welfare Administration

Functions and Scope of Social Welfare Administration
Social welfare Administration, like any other administration (Government / business) requires
clear objectives and policies and an efficient organizational structure with precise staff
organization, sound methods of selection, recruitment and promotion of personnel, decent
working conditions, and fiscal accounting and control to guarantee for responsible management.
Nevertheless, there are important differences between social service administration and other
types of government administration.
Social Welfare administration requires.
Ø Faith in the Philosophy and methods of Social Welfare
Ø Knowledge about social legislation
Ø Familiarity with social work practice.
Functions of Social welfare Administrators/Agencies.
Rosemary Sarri, Warham, and Kidneigh identified various functions to be performed by the
executives of Social Welfare agencies.
According to Warham, Social Welfare administrators are supposed to perform the following
functions
1. Formulating the Agency’s objectives
2. The Provision of a Formal structure
3. The promotion of co-operative Efforts
4. Finding and Deploying Resources
5. Supervision and Evaluation
John Kidneigh classified the functions of Social Welfare administration under two headings, i.e.
Enterprise Determination and Enterprise Execution.
Enterprise Determination Enterprise Execution
Fact finding Setting up organizational
Analysis of social conditions and services to
meet human needs.
Staffing the Agency
Decisions on the best ways of reaching the
objective
Supervising and controlling personnel and
finances
Planning and allocating resources Recording and Accounting
Supplying financial resources.
Rose Mary Sarri listed out the following functions.
Institutional level (Higher level)
Ø Deciding about the problem to be addressed
Ø Establishment of the organizational domain
Ø Determination of organizational boundaries
Ø Management of organization-environment relations
Ø Reporting and interpretation to the community
Ø Development of a particular public image
Managerial level (Middle level)
Ø Mediation between clients and professionals
Ø Procurement and allocation of resources
Ø Direction and co-ordination of the staff.
Ø Overall recruitment, selection, training & supervision
Technical level (Lower level)
Ø Performing technical activities like counseling referral, teaching, provision of material
resources
Ø Selecting/experimenting viable technologies to attain organizational goals
Ø Continuous staff development.
Technical level (Lower level)
* Performing technical activities like counselling
referral,teaching, provision of material resources
* Selecting/experimenting viable technologies to
attain organisational goals
*Continuous staff development.
Managerial level (Middle level)
* Mediation between clients and professionals
* Procurement and allocation of resources
* Direction and co-ordination of the staff.
* Overall recruitment, selection, training & supervision
Institutional level (Higher level)
*Deciding about the problem to be addressed
* Establishment of the organisational domain
* Determination of organisational boundaries
* Management of organisation-environment relations
* Reporting and interpretation to the community
* Development of a particular public image
Rosemary Sarri/Dunham listed out the following activities of Social Welfare Administration.
1. Translation of Social mandates into operational policies and goals to guide organizational
behavior.
2. Design of organizational structures and processes through which the goals can be achieved.
3. Securing of resources in the form of materials staff, clients and social legitimation necessary
for goal attainment and organizational survival.
4. Selection and engineering of the necessary technology
5. Optimizing organizational behavior directed toward increased effectiveness and efficiency
6. Evaluation of organizational performance to facilitate systematic and continuous problem
solving.
Personality Requirements of a Social Welfare Executive
Personality means the distinguishing traits and characteristics behavior of a person; the sum total
of a person’s somatic, mental, emotional and social traits; An executives personality is the
outcome of his knowledge/understanding, his attitude his skills and actions
Knowledge
Attitude
Skills All these four constitute personality
Action
Attitudes:
Attitudes are predispositions to act and are intertwined with the feelings of people, which are
essential to build satisfactory relationship with staff and community. Significant attitudes that
are necessary for an executive to be successful are given below (Skidmore)
Ø Genuine respect for each staff member as an unique individual
Ø Recognize that no person is perfect and accepts this premise regarding staff and self
Knowledge required for an executive:
Adequate knowledge of administration is essential for an executive to be effective. Following
are the brief descriptions of some of the salient areas of knowledge. (Trecker, Skidmore)
Ø Knowledge of self and meaning of being and executive feeling about authority and
responsibility
Ø Adequate knowledge of the agency’s goals polices services and resources.
Ø Basic knowledge of the dynamics of human behavior
1. Understanding of the individuals who make up the agency, their needs, abilities and
motivations
2. Understanding of how the individual receives basic satisfaction from his work, how to
provide recognition for genuine accomplishment.
Ø Comprehensive knowledge of community resources especially those related to the agency.
Ø Knowledge of organizational theory/ Group dynamics
1. Understanding of groups, i.e. board, staff, constituency, how they define their function
and approach to their work.
2. Understanding of kinds of help the group need in doing its work; how group asks for
and accepts help
3. Understanding of how the group relates and work with other groups in the agency
and in the community
Ø Adequate understanding about the social work methods used in the agency.
Ø Acquaintance with the professional associations in social work/welfare.
Ø Adequate knowledge of evaluation process and techniques.
Ø Willingness to provide a physical setting and emotional climate that will help bring out the
best in each staff member
Ø Respect for values
Ø Being open and receptive to new ideas and facts
Ø Recognize that the welfare of the agency is of more importance than any worker, including
himself.
Skills required for an executive:
Skill means expertness or mastering over certain activities, which give a sense of
accomplishment, and lends color to the personality. An executive is expected to have the
following skills
Ø Skill in selection of the staff
Ø Skill in defining purposes and objectives of the agency
Ø Skill in helping the staff organize for effective work
Ø Skill in developing a work methodology
Ø Skill in helping individual members.
Action:
An executive’s knowledge, attitude and skills are automatically expressed in the form of
following activities.
Accepting, caring, creating, democratizing, trusting, approving, maintaining equilibrium,
planning, organizing, prioritizing, delegating, interacting with community and professional
persons, decision making, facilitating, communicating, building and motivating.

Principles of Social Welfare Administration

Principles of Social Welfare Administration
Acceptance: Leaders and staff members are encouraged to accept one another and to act
accordingly. This does not rule out criticism and evaluation and suggestions for improvement but
does mean that all staff members feel a basic security as individuals, with rights as well as
responsibilities.
Democratic involvement in formulation of agency polices and procedures: This implies
participative management to perform better.
Open communication: This indicates sharing of ideas and feelings within the agency; acting
and reacting with honesty and integrity.
Principles as explained by Trecker
1. The Principle of Social Work Values: The values of the profession are the foundation
upon which services are developed and made available to persons who need them.
2. The Principle of community and client needs: The need of the community and the
individuals within it are always the basis for the existence of social agencies and the provision
of programs.
3. The Principle of agency purpose: The social purpose of the agency must be clearly
formulated, stated, understood and utilized.
4. The Principle of cultural setting: The culture of the community must be understood in as
much as it influences the way needs are expressed and the way services are authorized,
supported, and utilized by the people who need them.
5. The Principle of purposeful relationship: Effective purposeful working relationship must
be established between the administrator, the board, the staff and the constituency.
6. The Principle of agency totality: The agency must be understood in its totality and
wholeness.
7. The Principle of professional responsibility: The administrator is responsible for the
provision of high quality professional services based on standards of professional practice.
8. The Principle of participation: Appropriate contributions of board, staff and constituency
are sought and utilized through the continuous process of dynamic participation.
9. The Principle of Communication: Open channels of communication are essential to the
complete functioning of people.
10. The Principle of leadership: The administrator must carry major responsibility for the
leadership of the agency in terms of goal attainment and the provision of professional
services.
11. The Principle of planning: The Process of continuous planning is fundamental to the
development of meaningful services.
Social Welfare / work administration has much in common with administration in
business and Government. It also has distinguishing characters.
Purpose: To meet the recognized needs of the community
Nature of Services:
Restoration of impaired social functioning, Provision of resources for more effective social
functioning.
Prevention of social dysfunctioning.
Representation: Committee/Board generally represents the community
Values: Avoiding using disproportionate amount of their resources for survival.
Social Welfare Administration. Administrative Arrangements for Social Welfare in India
12. The Principle of organization: The work of many people must be arranged in an
organized manner and must be structured so that responsibilities and relationships are clearly
defined.
13. The Principle of delegation: The Delegation of responsibility and authority to other
professional persons is essential
14. The Principle of co-ordination: The work delegated to many people must be properly
coordinated.
15. The Principle of resource utilization: the resources of money facilities and personnel
must be carefully fostered, conserved and utilized in keeping with the trust granted to the
agency by society.
16. The Principle of change: The Process of change is continuous, both within the community
and within the agency.
17. The Principle of evaluation: Continuous evaluation of processes and programs is essential
to the fulfillment of the agency’s objectives.
18. The Principle of growth: The growth and development of all participants is furthered by
the administrator who provides challenging work assignments, thoughtful supervision, and
opportunities for individual and group learning.
These Principles can be grouped as follows for the sake of understanding.

Principles related to
Professional values-
Social work values
community & Client Needs
Cultural setting
Purposeful relationship
Professional responsibility
Participation
Evaluation

Principles related to
Administrative function-
Agency purpose
Planning
Organization
Delegation
co-ordination
Resource utilization
Leadership

General Principles-
Agency totality
Change
Growth

Definitions of Social Welfare

Definitions of Social Welfare:

Social Welfare is an institution , comprising policies and laws , that are operationalized  byorganized activities of voluntary (private) and / or government (public) agencies, by which a defined minimum of social services, money and other consumption rights  are distributed to individuals, families and groups, by criteria other than those of the marketplace or those prevailing in the family system, for the purpose of preventing,alleviating or contributing to solution of recognized social problems so as to improve the well being of the individuals, groups and communities directly.

Social Welfare  …. organized provision of resources and services for the society to deal withsocial problems

Social Welfare:
All social interventions that are intended to enhance or maintain the socialfunctioning of human beings may be defined as social welfare—Ralph Dolgoff

 All collective interventions to meet certain needs of the individual and / or to serve the wider interests of society is called as social welfare -Richard Titmuss

In a narrow sense, social welfare includes those non-profit functions of society, public orvoluntary, that are clearly aimed at alleviating distress and poverty or ameliorating the conditions of causalities of society.

Social Welfare
includes all programs whose explicit purpose is to protect adults andchildren from the degradation and insecurity of ignorance, illness, disability, unemploymentand poverty            --Amy Gutmann

Social Welfare
generally denotes the full range of organized activities of voluntary and governmental organizations that seek to prevent, alleviate or contribute to the solution of recognized social problems or to improve the well being of individuals, groups andcommunities. –NASW
Social Welfare
is a system of laws, Programs, benefits and services which strengthen orassure provision for meeting social needs recognized as basic for the welfare of thepopulation and for functioning of the social order
-Elizabeth

Monday, 2 December 2013

POSDCoRBEF

Introduction
It is not difficult to see why social workers need
to know the role and functions of managers in formal
organisations. Social work profession seeks to improve
the well-being of the clients by providing a variety
of services. In most cases these services are provided
through governmental or non-governmental
organisations. A social worker, therefore, is often
part a large organisation and has to perform his
or her functions within such organisations.
Also, as the social workers grow professionally they
attain higher positions in the organisation. Their
role in the direct provision of services diminish and
their role as a manager gain significance. However
since the ultimate goal is the provision of welfare
services, social work administrator cannot be a
bureaucrat or a manager with concern only for
efficiency. Social work values will form the base for
the administrative decisions taken in the context
of service delivery.
POSDCoRBEF
POSDCoRB is an acronym which social welfare
administration has borrowed from management theory.
The classical management thinker, Luther Gullick
gave this acronym to describe the functions of a
manager in an organisation.
POSDCoRB stands 
P – Planning
O – Organising
S – Staffing
D – Directing
Co – Coordinating
R – Reporting
B – Budgeting 

This easy-to-remember acronym has become popular
with management theorists. Social workers have
also been using it to describe functions of social
welfare administrators. It was later felt that an
important component namely Evaluation (E) and
Feedback (F) were left out and so they were added
to the acronym and it became POSCoRBEF.
Let us now examine each of these functions in
detail.
Planning
According to Terry and Franklin ‘Planning is selecting
information and making assumptions regarding the
future to formulate activities necessary to achieve
organisational objectives’.
Every organisation does some form of planning, as
they have to prepare for the future. In large
organisations, planning is done by a separate division
or department which generally reports to the Chief
executive. Planning, here, is a highly specialized
area, as a number of factors have to be taken into
consideration. The department includes experts from
diverse fields such as economics, statistics,
management, etc. When any organisation operates
in more than one region or country, the complexity
of the planning process increases. In smaller organisations, the task is entrusted to staff members,
who handle other work but have the competence
and knowledge to do the planning function; do
planning. Either way planning is an important activity
of the administrator.
Major Steps in Planning
1) Define the problem.
Understanding the problem and its various
dimensions is the first step in the planning process.
Many experts say that if the problem is adequately
defined half the problem is solved.
2) Collect all relevant data and information about
the activities involved.
The sources of information can be from within
the organisation and outside it. The organisation
can use outside sources of information like
government reports, policies, legislations, Planning
commission documents etc. Sources from within
the organisation include policy statements, agency
reports, evaluation reports, minutes of meetings,
documents etc.
3) Analyze the information.
An enormous amount of data may be collected
from various sources. But if they are not seen
from the organisational perspective then they
cannot be of much use. Every component has
to be seen as part of the larger whole. Cause
and effect relationships have to be established.
4) Establish planning criteria and standards.
Planning criteria are assumptions on which the
plan is to be formulated. The criteria will be
drawn from the organisation’s ideology, socioeconomic factors, information gathered and the
priorities of the decision-makers. These criteria will form the basis on which different action
plans will be judged.
5) Preparation of different action plans for achieving
the goal.
Most organisations formulate a number of tentative
plans. This enables the decision-makers to choose
among the alternatives available based on its
advantages and disadvantages.
6) Decide on one plan from the different alternative
plans.
The Plan should be workable and cost effective.
It should be realistic enough to be implemented.
Often it is said that the plan was good but its
improper implementation ruined it. A good planner,
therefore, will take into account these factors
that impede implementation. A planner should
also take into account strengths and weaknesses
of the implementing agency.
7) Arrange detailed sequence and timing for the
plan.
Decide what activities have to be carried out
and when. Time is an important but scarce resource
and maintaining the time schedule is therefore
important.
8) Provide channels for feedback.
Constant feedback and monitoring are necessary.
It will help identify shortcomings in the plan
and its implementation. Some part of the plan
may have to be modified if unforeseen factors
influence the implementation process.
9) Implement the Plan.
The success of any plan sets on its effective
implementation.10) Evaluate the plan performance.
The last step of planning profess in the evaluation
of its performance. At his stage only the success
or failure of a plan is judged.
Advantages of Planning
1) Planning brings direction and order into the
functioning of the organisation. When objectives
are set and various steps needed to achieve these
goals are clear, employees can make decisions
easily. All efforts will be focused towards the
desired results and unproductive work will be
minimized.
2) The planning process gives an idea about the
future. Any exercise in planning has to study
how different political, social, economic and
organisational factors will affect the functioning
of the organisation. Further, threats and
opportunities have to be studied and ways to
deal with them should be identified.
3) ‘What if’ questions are consequences of decisions
that the organisation will have to take in future
while dealing with specific situations which may
come up. Complex sets of variables have to be
studied and their relationship with the situation
understood if these questions have to be answered.
For example, the additional financial costs have
to be calculated, if the organisation has to function
in new areas.
4) Planning gives a basis for enforcing accountability
and control.
Accountability and control are important elements
in the organisation. Control of the organisational
functioning through planning can be internal as
well as external. When an organisation formulates
a plan and makes it public, it is making itself accountable to the society. The organisation’s
actual performance will be judged on the basis
of the plan objectives.
Within the organisation also, the plan fixes targets
and deadlines. The employees have to achieve
these targets or else, give reasons for their
failures. This condition imposes a sense of
responsibility on the organisation’s functionaries.
Further, the manager can check from time to
time whether the organisation is able to meet
its interim targets and is moving towards its
objectives.
5) Encourage Achievement
Well-established and achievable targets and time
schedules encourage employees to take efforts
to attain them. That improves the morale and
motivation of the employees.
6) Compels a view of the whole
Managers often become so involved in the affairs
of their own department that they lose sight of
the overall objectives of the organisation. Managers
also, have the tendency to give their attention
to the immediate, but routine tasks, which keep
coming up in any organisation. Long-term needs
of the organisation are sidelined and effectiveness
of the organisation is adversely affected. A plan
gives a vision to the employees helping them
focus on the broader and long-term view.
7) Increases the balanced utilization of resources
Resources are always limited and their prudent
use is important. Plans help effective use of
resources.
Disadvantages of Planning
The planning process has some disadvantages also.
Planning consumes too much of already scarce resources of the organisation. A lot of money, time
and human resources are spent when a plan has
to be formulated. At times there seems to be no
corresponding benefit. Secondly, planning often
demands changes in organisation’s functioning and
the roles of the employers. This threatens people
who are afraid of new work situations and loss of
their status. Thirdly, planning affects initiative of
lower level managers adversely. As emphasized earlier,
planning should only give broad direction to the
managers. But if the plan is too rigid and does not
give enough flexibility to the managers, planning
may restrict their initiative. Planning, in general,
tends to increase centralization of authority in the
hands of the top executive in the headquarters at
the cost of the lower level mangers operating in
the field. Fourthly, planning as managerial activity
is seen as having limited value. Sometimes planning
is too theoretical and cannot be related to real life
situations. Many factors that are found in real life
cannot be taken account of when the plan is being
formulated. Further the planner assumes that there
will be no change that is so big that the relationship
between the variables could change drastically. For
example, an NGO which makes its plan on the basis
that the donor agency will provide funds for a specific
period will face difficulty if the donor agency stops
its funding.
Types of Plans
Strategic Planning
Strategic planning (also called long-term planning)
has two important elements. It covers a long period
of time which may extend from five to twenty or
more years and secondly it covers mostly all the
activities within the organisation. In other words,
it is long-term and comprehensive planning.Operationalised Planning
Operationalised Planning is also called tactical planning
and it indicates the specific activities to be taken
so that specific goals are to be achieved. Compared
to strategic planning, operationalised planning is
short-term and deals with specific areas. These two
types of planning are not inclusive. Strategic planning
depends on the operationlised planning for achieving
its goals.
Organising
Organising means establishing effective behavioural
relationship among persons so that they may work
together efficiently and gain personal satisfaction
in doing selected tasks under given environmental
condition for the purpose of achieving some goal or
objective.
The need for an organisation emerges when one
individual cannot perform all the necessary tasks.
As number of individuals increase, they are further
divided into groups each of which are given a specific
set of tasks to perform. How and on what basis
these tasks are divided among individuals and group
is the role of ‘organising’ in management.
Need for Organising
1) Clear-cut lines of authority and responsibility
in an organisation are created which help in
controlling and leading the organisation.
2) There are lesser opportunities for organisation
conflicts if organisational responsibilities are clearly
defined.
3) Organised groups and organisations are more
likely to give satisfaction to the employees and
thereby positive results for the organisation.  Elements of Organising
There are four important elements in organising –
division of labour, degree of centralization and
decentralization, departmentalization and span of
control. Division of labour means that the total work
of the organisation is divided into smaller units
and distributed among the employees. Work is allotted
to person most suited to do it. It allows the employers
to attain proficiency in their work and thereby increase
the efficiency of the organisation.
Centralization and decentralization refers to the
degree to which authority is distributed among the
various levels of the organisation. If authority is
distributed in such a way that majority of the decisions
are taken by the top managers then the organisation
is called centralized. On the other hand, if the
lower levels of the organisations have authority to
make decision—without seeking approval from the
top level managers than the organisation is called
decentralized. Important decisions include those
related to financial matters, programme schedules,
administrative matters, staff problems, etc. The degree
of centralization and decentralization depends on
a number of factors like organisational history, level
of trust in the organisation, subordinate’s staff
competence, technology available etc. Excessive
centralization is likely to reduce employee’s motivation
and discourage initiative. It is also time consuming
when every decision has to be referred to the top
and approval obtained for the same. The quality of
decisions making may also suffer, as often it is the
lower level staff that know the local conditions better.
On the other hand, too much decentralization is
also harmful. Decentralization may result in declining
control of the top management. Consequently employees
at the lower levels may engage in empire building
at the cost of neglecting organisational objectives.
Coordination in the organisation may suffer as each part may chart its own course. Chaos and indiscipline
will be the result.
Departmentalization refers to the formal structure
of the organisation composed of various departmental
and managerial positions and their relationship to
each other. Departments are formed on the following
basis – function, product, territory, clients and process.
Some examples are provided here of departments
based on these factors.
Function based departments – Marketing
department, Personnel department. Planning
department, etc.
Product based departments – Micro-credit
department, water and sanitation department
etc.
Territory based departments – Northern Railways,
Southern Railways, Eastern Railways.
Client-based departments – Women and child
department, Welfare of SC/ST.
Process-based departments – Marketing, Planning,
administration etc.
There are at least three departments which will
almost inevitably be present in every  organisation.
They are namely administration, accounts and services.
Most of the large organisations have departments
based on more than one factors.
Span of control refers to the number of subordinates
an individual can supervise  and control. Control is
not to be seen as something narrow and negative.
It refers to the superior’s guidance, encouragement
and appreciation provided to  the subordinates.
Management experts recommend that no superior
can control more than five or six subordinates without
decline in the quality of supervision. Staffing
Staffing is the management function that deals with
the recruitment, placement, training and development
of organisation members. Any organisation is as good
as it’s employees’ performance shows. Staff of the
organisation should be selected, retained and promoted
based on the needs of the organisation and their
performance.
Staffing Process
Human Resource Planning should take into
consideration the following internal and external
factors. The internal factors that need to be taken
into consideration are the present and future skill
needs, vacancies, areas of priorities of the organisation
and its financial condition. External factors include
the policies of government, donor agencies, collaborating
organisations, the labour  market  etc.
Recruitment: Recruitment is concerned with
developing a large pool of job for candidates in line
in view of the needs of the organisation. This can
be achieved by giving wide publicity to the position
available and attracting many as eligible candidates
as possible for the positions.
Selection: Selection involves evaluating and choosing
among the job candidates. A number of means like
interviews, group discussion, and skill tests are used
to select the candidates.
Induction and Orientation:  After selection, the
newcomer has to be helped to fit into the organisation.
They are introduced to their colleagues, acquainted
with responsibilities and informed about organisation
policies and goals.Training and Development: The process of training
and development aims at increasing the knowledge
and skills of the employees along with attitudinal
changes. The overall aim is to increase organisation’s
productivity and employee’s level of job satisfaction.
Performance Appraisal: Performance appraisal aims
at judging the performance of the employee’s and
his/her contribution to the organisation. Performance
appraisal has to be done on the basis of objective
standards and not on the whims and fancies of the
superior officer. Further the employee should have
a clear job profile and should know on what basis
he or she is being judged. If performance is satisfactory,
the employee may be rewarded and if it is not,
corrective action is to be taken.
People join organisations not merely for monetary
gains. They also look for satisfaction of their social
needs, self-esteem needs and emotional needs. In
any case, after a person has achieved financial security,
he or she will most probably seek other kinds of
fulfillments namely pride in the job, a sense of
achievement, satisfactory associations at work place,
autonomy to function independently, etc. It is up
to the organisation to provide employees with these
opportunities.
Directing
Directing is the managerial function of guiding,
supervising and leading people. According to Chandan
‘it is concerned with directing the human efforts
towards organisational goal achievement’. Sometimes
directing and leading are seen as one function.
Often it is the success or failure of this function
that will determine whether the organisation will
achieve its objectives. Leading also determines the
levels of satisfaction the employees of the organisation
experience. Some of the requirements for successful leadership
in an organisation are: clear-cut objectives which
should be known to all the managers and employees,
meaningful supervision by the superiors of the
subordinates, participatory managerial style, unity
of direction, and purposive and effective follow-up.
Leadership
Leadership is defined as the relationship in which
the one person influences others to work together
willingly on related tasks to attain goals devised
by the leader and the group. Leaders can be formal
or informal. Formal leaders are found in formal
institutions like bureaucratic organisations, political
parties, and military. Here the organisational
functioning is governed by written and formal rules.
They determine how the leader is selected/elected
and what his/her powers are and how they are to
be exercised. On the other hand, informal leadership
depends on the personal qualities of the leader such
as the charm, intelligence, skills etc. French and
Rawen mention five sources of power that a leader
draws from (1) coercive, (2) reward, (3) legitimate,
(4) expert, and  (5) referent. The first three sources
– coercive, reward and legitimate are  primarily found
in formal organisations while the latter are found
in informal settings.
Leadership Theories
A brief overview of the various theories of leadership
is presented below.
Trait theories: Trait theories advocate that there
are a set of traits that help an individual to become
a leader. Some of the traits are listed as selfconfidence, courage and integrity, will power,
emotional stability, intelligence, enthusiasm, energy,
charisma etc. Trait theory has been criticized on
some counts. It focuses too much on the leader and not on the leadership process, the nature of followers
and the situation in which the leadership is provided.
It oversimplifies the leadership process and reduces
it to traits of the leader. Whereas it is a known
fact that different situations require different types
of leadership qualities. Also it does not explain how
leaders who were successful in the past fail and
vice-versa.
Behavioural theories: This perspective explains
leadership by looking at leaders in terms of what
they do. Many theories within the category see
leadership as comprising of two important factors:
Employees-centred dimension and production-centred
dimension. Employee-centred dimension stresses on
creating a work environment in which employees
can have satisfying work experience. Their main
concerns are employees’ welfare and happiness rather
than attaining organisational objectives. Production
centred dimension gives importance to attaining
organisational objectives rather be concerned about
employee welfare. In different situations these
dimensions have to balanced and a good leader is
one who can balance these two requirements
successfully.
Situational theories: These theories emerged when
management thinkers realized that the context in
which leadership is exercised influences the
leadership process. Earlier theories had failed to
take into account this important aspect. Most
situational theories support the view that there is
a relationship between organisational situation and
the leadership style. Some of the factors that influence
the process is the nature of work of the organisation,
the organisation’s past experience, the value system
of the leader and the followers, resources available
and the overall political–economic situation. Leadership Styles
Autocratic Leaders
Autocratic leaders are those who assume all authority
to themselves. Subordinates are discouraged to offer
suggestions or participate in decision making process.
Autocratic leadership has some advantages and are
useful in certain situations. In this style, firstly
decision making is quick and in emergencies it can
be advantageous. Secondly, decisions will reflect
the leader’s priorities and will not be diluted. Thirdly,
if subordinates are inexperienced or are not qualified,
then autocratic leadership is better. Autocratic
leadership has many disadvantages also. As autocratic
leaders do not take into account opinions of others,
it may result in bad decisions. Secondly, the lack
of consultation may adversely affect subordinate’s
motivation and alienate them. It will increase
resentment towards the leader and the organisation
as a whole.
Participative or Democratic Decision-making
In the democratic or participative decision making
process the subordinates are consulted. Their opinions
are actively sought and a consensus arrived at before
decisions are taken. The decisions thus taken may
or may not reflect the opinion of the leader.
The major advantages of this type of decisions making
are that maximum possible information is collected
and different view points are to be considered.
Participation of many individuals mean that decisions
taken will have a better chance of being accepted
by others. As a result, confidence and loyalty among
the workers will increase.
However, success of democrats decision making
depends on certain conditions. A pre-condition for
democratic decision making is that individuals are
motivated to contribute to the decision making process.Absence of this motivation will lower the quality of
decisions made. There should also be trust between
the leaders and the members. If there are vested
interests or if the organisation has something to
hide from the employees then the decision making
process will be flawed. Further, there should also
be a spirit of give and take as no one can get totally
satisfactory decisions.
Laissez-faire or Free-rein Leadership
The leader gives the organisation maximum freedom
to make decisions. The leader is in most cases a
figure head and at other times a coordinator between
the various members. It gives maximum autonomy
to the members leading to creativity and freedom
of expression. The major disadvantages are that in
under-motivated organisations this type of leadership
will result in chaos.
Autocratic leadership style, democratic leadership
style and laissez-faire leadership style are models
of leadership which may not be found in the real
world. Leadership characteristics of all these models
are found in different leaders in difference situations
and at different times.
Another point to be noted is that in different
organisations the nature of work and tradition makes
the leader adopt one or other leadership styles.
The leaders adopt the laissez-faire method in situation
where encouraging creativity is the aim – for example,
in universities or laboratories. On the other hand,
in family run business houses where control is
considered as important, leadership styles adopted
are closer to the autocratic leadership style.
Coordinating
Coordination is the process of integrating the objectives
and activities of two or more units (departments or functional areas) of an organisation in order to achieve
organisational goals efficiently. In the organising
function, we have seen the need for division of work
among the various units of the organisation. Efficiency
increases with specialization of activity and grouping
of related work. But the division of work brings
about its own problems. Departments become so
involved in their work that they forget the
organisational objectives. Departmental interests are
placed above organisational interests.
Ways to Achieve Coordination
Hierarchy is an important method to achieve
coordination. People who are high in the hierarchy
have more authority and responsibility. Hierarchy
in fact channels and regulates the exercise of
authority, work allocation and flow of communication.
Problems between departments if and when they
arise can be sorted out by the superior officer.
Another important method of coordination is rules
and regulations. Rules and regulations make
organisational work predictable. Rules and regulations
standardize routine work which saves the time of
the managers. Everyone in the organisation will
know what behaviour is expected from him/her and
from others. Tasks will be performed accordingly.
The identification of objectives and formulation of
plans also improve coordination. This gives the
organisation a unity of purpose and a unity of direction.
They help the various units with different
responsibilities to direct their efforts toward achieving
their targets.
Larger organisations often use committees to improve
coordination. These committees consist of members
of different departments of the organisations.
Committee meetings help them exchange information,
understand each others viewpoints and problems
and resolve conflicts.Vertical and horizontal communication system are
used in all organisations to share information. Intra
organisational official communications in the form
of departmental notes, memos, official letters etc.,
help improve coordination between the various sections.
Nowadays, with the rise of information technology,
IT enabled Management Information Systems are
used to transmit data up and down the levels of
the organisation. This system enables quick reporting,
processing, storing and retrieval of information as
and when required.
Till now we have discussed the formal means of
improving coordination. But it is now realized that
informal relationships between employees are as
important as the formal means of coordination. Personal
relationships between the various members improve
overall coordination within the organisation. In
organisations where proper understanding and trust
between employees exists, the need for formal means
of coordination, which are time consuming and
cumbersome, will be less. This will contribute to
a better work environment and improve efficiency
of the organisation.
Reporting
Reporting means keeping the superiors informed
about the various aspects of work including progress
of the various programmes, problems in implementation
and problems related in staff. Reporting is done at
every level.
The Annual Report of the organisation is its statement
of achievement and shortcomings to the general
body of the organisation and to the society at large.
Within the organisation, the Chief Executive Officer
reports to the Board of Management or the governing
body. Subordinates of the executive officer will report
to him/her and so on down to the lowest level of
the organisation.
Need for Effective Reporting
1) Reporting keeps the management informed about
the organisation’s performance.
2) Reporting allows the management to take
corrective actions when things go wrong.
3) Reporting inculcates a sense of responsibility
among employees as they have to report the
programme activities to the higher authorities.
Reporting Process
1) Establish means by which reporting is done.
2) Keep a time period within which the report is
done.
3) It should be decided as to whom the report should
go and in what form.
4) Reporting also includes action to be taken on
the report.
Budgeting
The word ‘budget’ originally meant a bag, pouch or
pocket attached to a person. But in the modern
sense, a budget is a complete statement regarding
the organisation’s income and expenditure of the
past financial year and provides an estimate of the
same for the coming financial year. The organisation’s
budget is usually approved by the highest controlling
body, the Board of Management or the Governing
Council.
Once the budget is approved, the allocation of funds
to various sections/departments of the organisation
takes place. The concerned heads of departments
have to function within the funds allocated to them.
Sometimes due to changes in environment or inside
the organisation, a revised budget is formulated after a period of time which may increase or decrease
the funds allocated to a particular department.
Budgeting is a specialized activity and persons involved
should possess considerable knowledge in accounts,
economics, costing etc. to prepare a proper budget.
Any organisation which is developing a budget for
the first time does a lot of guess estimates as available
information may not be enough to prepare a budget.
Subsequent budgets can be made on the information
collected from the previous experiences. A budget
is very much like a plan in the sense that it is
forward looking and aims at making things happen.
A budget contains the expenditure, income and
outcome planned for a specific period of time. Usually
budgets are made for a year, that is, annually. Through
the budget, the manager controls the activities of
the organisation. Therefore budgeting refers to the
controlling of the organisation based on a budget.
Need for Budgeting
1) Finance is the fuel on which the organisation
runs. One of the most effective ways of directing
and controlling the organisation is by controlling
the financial part of the organisation.
2) Budgeting helps to control the excessive
expenditure. Sometimes managers tend to over
spend with justifications and sometimes without
justifications. Well prepared budget with clear
allocations to various heads prevents this costly
practice.
3) Budgeting also helps in preventing administrative
and financial malpractices. At times, unscrupulous
employees try a variety of means to earn money
at the cost of the organisation. But budgetary
allocation prevents this practice to a great extent.after a period of time which may increase or decrease
the funds allocated to a particular department.
Budgeting is a specialized activity and persons involved
should possess considerable knowledge in accounts,
economics, costing etc. to prepare a proper budget.
Any organisation which is developing a budget for
the first time does a lot of guess estimates as available
information may not be enough to prepare a budget.
Subsequent budgets can be made on the information
collected from the previous experiences. A budget
is very much like a plan in the sense that it is
forward looking and aims at making things happen.
A budget contains the expenditure, income and
outcome planned for a specific period of time. Usually
budgets are made for a year, that is, annually. Through
the budget, the manager controls the activities of
the organisation. Therefore budgeting refers to the
controlling of the organisation based on a budget.
Need for Budgeting
1) Finance is the fuel on which the organisation
runs. One of the most effective ways of directing
and controlling the organisation is by controlling
the financial part of the organisation.
2) Budgeting helps to control the excessive
expenditure. Sometimes managers tend to over
spend with justifications and sometimes without
justifications. Well prepared budget with clear
allocations to various heads prevents this costly
practice.
3) Budgeting also helps in preventing administrative
and financial malpractices. At times, unscrupulous
employees try a variety of means to earn money
at the cost of the organisation. But budgetary
allocation prevents this practice to a great extent.after a period of time which may increase or decrease
the funds allocated to a particular department.
Budgeting is a specialized activity and persons involved
should possess considerable knowledge in accounts,
economics, costing etc. to prepare a proper budget.
Any organisation which is developing a budget for
the first time does a lot of guess estimates as available
information may not be enough to prepare a budget.
Subsequent budgets can be made on the information
collected from the previous experiences. A budget
is very much like a plan in the sense that it is
forward looking and aims at making things happen.
A budget contains the expenditure, income and
outcome planned for a specific period of time. Usually
budgets are made for a year, that is, annually. Through
the budget, the manager controls the activities of
the organisation. Therefore budgeting refers to the
controlling of the organisation based on a budget.
Need for Budgeting
1) Finance is the fuel on which the organisation
runs. One of the most effective ways of directing
and controlling the organisation is by controlling
the financial part of the organisation.
2) Budgeting helps to control the excessive
expenditure. Sometimes managers tend to over
spend with justifications and sometimes without
justifications. Well prepared budget with clear
allocations to various heads prevents this costly
practice.
3) Budgeting also helps in preventing administrative
and financial malpractices. At times, unscrupulous
employees try a variety of means to earn money
at the cost of the organisation. But budgetary
allocation prevents this practice to a great extent.after a period of time which may increase or decrease
the funds allocated to a particular department.
Budgeting is a specialized activity and persons involved
should possess considerable knowledge in accounts,
economics, costing etc. to prepare a proper budget.
Any organisation which is developing a budget for
the first time does a lot of guess estimates as available
information may not be enough to prepare a budget.
Subsequent budgets can be made on the information
collected from the previous experiences. A budget
is very much like a plan in the sense that it is
forward looking and aims at making things happen.
A budget contains the expenditure, income and
outcome planned for a specific period of time. Usually
budgets are made for a year, that is, annually. Through
the budget, the manager controls the activities of
the organisation. Therefore budgeting refers to the
controlling of the organisation based on a budget.
Need for Budgeting
1) Finance is the fuel on which the organisation
runs. One of the most effective ways of directing
and controlling the organisation is by controlling
the financial part of the organisation.
2) Budgeting helps to control the excessive
expenditure. Sometimes managers tend to over
spend with justifications and sometimes without
justifications. Well prepared budget with clear
allocations to various heads prevents this costly
practice.
3) Budgeting also helps in preventing administrative
and financial malpractices. At times, unscrupulous
employees try a variety of means to earn money
at the cost of the organisation. But budgetary
allocation prevents this practice to a great extent. At the end of the year audit is done in which
budgetary allocations are compared with actual
expenditure incurred. Discrepancies if any have
to be explained. This ensures that there is a
check and balance.
4) Budgeting improves the coordination in the
organisation. Proper appropriation to different
overheads within the organisation helps prevent
conflict and overlapping.
5) Budgeting also helps in measuring the performance
of the organisation. The actual performance of
the organisation can be seen in relation to
objectives set forth in the budget.
6) Budgets are also a source of information. Budgetary
allocations to various activities of the organisation
reveal the priorities of the organisation. This is
useful to people outside the organisation as well
as its employees and supporters.
7) Lastly, the very process of budget preparation
is an educative exercise. Managers review the
existing situation, discuss the needs of the
organisation in the coming year, and keeping in
view the priorities of the organisation, prepare
the budget. Thus the budgeting process makes
the managers aware of the objectives of the
organisation, its resource base and anticipate/
forecast trends and changes in the external
environment. 
Evaluation and Feedback
Evaluation means ‘to assess the value of every
organisation’s rationale for its existence and the
contribution it makes for the welfare of the society.
It is for this reason that government and donor
agencies provide funds and the people support these
organisations. Naturally it has to be seen whether the organisation has been fulfilling its mission or
not. Thus evaluation of the organisation’s functioning
and its programmes is a logical necessity.
Socially relevant programmes of NGOs have multiple
dimensions. Therefore, evaluation of the programme
has to include the following dimensions— the relevance
and the need of the programme for the client/s;
the extent of participation of clients/community in
the various stages of the programme; accessibility,
availability and quality of the services rendered;
sustainability and financial viability of the programme.
Lately it has also been felt that the gender dimension
of the programme should be part of the program
evaluation process. Therefore, the extent of female
participation and the benefits obtained for women
has become an important part of the evaluation process.
Due to the decline in donor funds and government
support, most organisations are hard pressed for
funds. Therefore the financial aspect of the programme
is of crucial importance. Thus evaluation takes into
consideration cost effectiveness and timeliness of
the programme implemented.
The American Public Health Association defines
“evaluation as the process of determining the value
or amount of success achieved in terms of its
predetermined objectives”. It includes at least the
following steps; formulation of the objectives,
identification of proper criteria to be used in measuring
success and determination and explanation of the
degree of success, recommendation for further
programme activity.
According to the ‘Encyclopedia of Social Work in
India’, 1) evaluation should have an objective approach
to the study of problem, 2) it should focus on positive
as well as a negative aspects of the problem, 3)
evaluation should contribute to the improvement in
the functioning of the organisation. In other words,
evaluation has educative aspects also.
 Evaluation can be of two types— (i) internal, which
is done by the organisation’s functionaries themselves
to assess their progress, and (ii) external, which
is done by outside agencies like government, donor
agencies etc.
Conclusion
We have seen the seven functions of a manager.
We also had an overview about the role of these
functions in the organisations. You were also given
an introduction on how some of these functions
especially planning, directing, coordination and
budgeting are done. In your own field work agencies
you can collect further information on how specific
agencies perform these functions.

Role of social worker in administration


 The social worker as care manager .
Social workers may also have a role as care manager. They may be involved
in arranging care for clients/service users but be involved in very little direct contact
with the clients whose care they are organising. In the mixed economy of care,
social workers may arrange care for individuals which is carried out by non qualified
social workers or those working within the voluntary or private sectors.
Other roles
Social work administrators should advocate within and outside
their agencies for adequate resources to meet clients’ needs.
Social workers should advocate for resource allocation
procedures that are open and fair.  When not all clients’ needs can be
met, an allocation procedure should be developed that is
nondiscriminatory and based on appropriate and consistently applied
principles.
Social workers who are administrators should take reasonable
steps to ensure that adequate agency or organizational resources are
available to provide appropriate staff supervision.
Social work administrators should take reasonable steps to ensure
that the working environment for which they are responsible is
consistent with and encourages compliance with the NASW Code of
Ethics.  Social work administrators should take reasonable steps to
eliminate any conditions in their organizations that violate, interfere
with, or discourage compliance with the Code .

Social Welfare Administration as a Method of Social Work


Introduction
Our country is aiming at sustainable social
development and social welfare. You will be interested
to know why the need for the practice of social
welfare administration as a method of social work
is gaining importance. It is because we have a large
number of social welfare and social development
settings. They include government departments,
Welfare Boards, Corporations, Social Welfare Agencies,
Non Governmental Organisation (NGOs), Inter
Governmental Organisations (IGOs), Community Based
Organisations (CBOs) etc. We also have a large number
of National, state and local level welfare and
development programmes. In addition, Panchayat Raj
institutions oriented to development work have also
been emerging as important institutional contexts
for the practice of Social Welfare Administration.
As our country faces the challenges of poverty,
unemployment, disability, destitution, ill health,
illiteracy, crime, suicide, violence, accidents etc.
our social welfare administration should also become
an effective social work method.
Meaning of Social Welfare
Administration as a Method of
Social Work
Social welfare administration is both scientific and
professional activity. It promotes social work practice
in administration. Therefore it is also called as social
work. It administers or implements special programmes
intended for vulnerable, disadvantaged and weaker
sections of the population such as women, disabled
children, chronically ill, the aged, scheduled caste/
scheduled tribes etc. through social work processes.
It also organises programmes for sustainable social
development. It also aims at the effective
implementation of the regular and special programmes
of social welfare agencies.
Social Welfare Administration translates social welfare
polices and social legislation into social work practice.
It administers the resources and personnel available
for social work practice. It ventilates the many choices
open to clients to adjust themselves as well as to
recover themselves from problem situations.
Social welfare administration also enhances the
psycho-social and economic functioning of the clients
and beneficiaries. Application of social work
administration in the fields of information technology
and e-governance is also very essential. This is
new area for the effective administration of social
and social welfare services, social security and social
work programmes at various levels. It can be used
by local self governments, governments, Non
governmental organisations, Intergovernmental
organisation, co-operatives and private and corporate
organisations. The target groups of this social work
method can be individuals, groups, families,
communities, agencies, organisations, committees
or departments.
Extent of the Use of Primary Methods
of Social Work
In a study on social welfare administration as a
method of social work you will be interested to know
how the primary methods of social work are used
in administration. The basic methods of social work
such as social casework, social group work, community
organisation, social action, etc., play a very important
role.
Social casework is used with individual beneficiaries
in the administration of social services. Social group
work is used with families, and groups, which are
at the heart of every society. Social group work is
also used in working with neighbourhood groups
and self help groups. It is also used to improve the
effectiveness of working of various committees, which
are part of social welfare administration. Community
organisation is used in resource mobilization and
equitable distribution of services at the community
level. It is also used to make effective the functions
of grama sabha/ward meeting under Panchayat Raj
Institutions. Linkages and coordination is also used
under social welfare administration. Social action
is used in bringing social welfare strategies and
collective action for analyzing, modifying and
formulating social welfare policies. It translates the
above into the administration.
Social work research plays a very important role
in social welfare administration. It provides scope
for action research, evaluate current programmes
and provides social work indicators and statistical
indices for developing strategies and programmes.
It also provides necessary data bases for e-governance
in Social Work Administration. Social welfare planning
is an important component of social welfare
administration.
Types of Services and their Delivery
Important types of social services are:
1) Education
2) Income transfer
3) Health and nutrition
4) Public housing
5) Employment and training
6) Personal social services
7) Services resulting out of social policy
There are seven types of social services and the
main function of social welfare administration is to
effect the administration of these social services.
The first social service namely education can be
conceptualized as pre-school/elementary/primary,
secondary, vocational, higher education, adult,
continuing and non formal education. It is delivered
either publicly or through cooperatives, corporate
bodies, non governmental organisation and private
organisations. It includes schools, colleges,
universities, training institutes, professional bodies,
internet facilities and e-learning facilities.
The second social service namely income transfer
is called social security in a general sense. The
service can be provided in the event of illness,
disability, destitution, unemployment, natural
calamities, violence, war etc. It is provided through
social insurance, social assistance, pension scheme
or labour welfare fund benefits. It is often collectively
administered. It is also delivered by Panchayat Raj
institutions or through local agencies. As social security
programmes have to reach a large population in
India, professional social workers have a responsibility
to administer internet facilities, electronic
conferencing,  e-governance at various levels in social
work practice and service provisions.
The third kind of social service namely “Health and
Nutrition” may be private operated, public operated,
or operated under health insurance system or through
people’s co-operatives. It can be non-profit or for
profit. In India, there are a large array of health
services for health care delivery. They include
specialised hospital/sanatoria, Medical College
Hospitals, District Hospitals, Taluk Hospitals,
Community Health Centres, Primary Health Centres,
Dispensaries, Nutrition bureaus and so on. In addition,
there are Maternal/Reproductive and Child Health
Centres, Family welfare sub centers, anganvadies
and so on at the local level.
The fourth social service is called “Public Housing”.
There are non profit housing corporations/boards,
and housing co-operatives. There is also housing
systems in plantations, slums and industrial townships.
There are also privately operated housing systems
in rural and urban areas. In India social welfare
institutions, Government departments, and local bodies
also deliver housing services. Indira Awas Yojana
is an important housing scheme of government of
India.
The fifth social service is “Employment and Training”.
Under social welfare administration, social work
methods are used to upgrade services for employment.
It is organised in the public sector as well as private
sector. It is also organised by special agencies,
professional bodies and trusts. Here imparting of
skills through training is an important function of
social welfare administration.
The following list includes items which would generally
be called “Personal Social Services”. They are care,
development, and welfare of the child, probation
and correctional services for the juvenile delinquents,
crime prevention programmes, welfare programmes
for prisoners, victims and their families, institutional
care for women and children, care and adoption by
special parents, family services and counselling, family
social work, continuance of community services and
protective services for the aged or geriatric social
work. Day care and pre-school programmes for the
children, referral programmes, holiday/vacation camps
for children, youth, parents, handicapped and the
elderly, income-assistance and care programmes for
average families, self-help and mutual aid programmes
among disadvantaged and handicapped groups,
counselling programmes for adolescents, marital
counselling, planned parenthood counselling, disability
counselling, aged counselling, specialized institutional
services for destitute, infirm, beggars, poor, persons
in moral danger etc. It also included De Addiction
centres and programmes for the care of alcoholics
and drug addicts, programmes for victims of HIV/
AIDS etc. It also includes human development
programmes and other social welfare services.
The seventh social service is other services resulting
from social policy. Transforming policy into social
and social welfare services and use of experience
and expertise in recommending modifications to
policies comes under this broad area. We have to
identify social inequities and social injustice and
have to solve social problems. In this regard dynamics
of leadership, job satisfaction and public relations
are essential. Upliftment of disadvantaged,
underprivileged and vulnerable section of society
such as women, children, old and infirm, disabled
and handicapped needs top priority. It also includes
special services for scheduled caste, scheduled tribe
and backward communities, and people of backward
areas and slums. In the context of large population,
relief and rehabilitation to migrants, social work
practice among migrant families and rehabilitation
of victims of natural disasters like floods, draughts,
earthquake, landslides, tsunami and so on are
situations in which social service in required.
The nature of social services requires social welfare
administration to act as an essential method of
social work practice. Administrative position of persons
who are associated with the provision of these social
services in India, are designated as secretaries/
administrator/directors, welfare officers, medical social
workers, psychiatric social workers, geriatric social
workers, family social workers, school social workers,
rehabilitation social workers, child development project
officers, block development officers, research officers,
local authority, social workers, project directors/
officers, inspectors of welfare funds etc.
In addition, the various fields of social work such
as medical social work, local authority social work,
social work in industry, social work in agriculture,
family social work, psychiatric social work, geriatric
social work, rural, urban, tribal and coastal
development, contain large scope for services which
need social work administration.
Creative literature in social work is another method
of social work used in administration. Creative
literature and creative media are used to bring out
literature on social work application in administration.
It can be in the form of fiction, serial, drama, dialogue
etc. which personalize social welfare administration.
So it can be seen that the extent of use of primary
methods in social work have wider coverage.
Social welfare administration has to play an important
role in the administration of creative, preventive,
promotive, developmental and statutory social welfare
services. Social welfare administration is not only
needed in the Government sector but it is also largely
used in the non governmental organisations, inter
governmental organisations, community based
organisations and in the cooperative sector.
Organisational Climate and Management
Process
Here we are concerned with organisations and primarily
structures for delivering social services, social welfare
services, and social work programmes. It can be
departments, social welfare agencies or non
governmental organisations. It can also be statutory
agencies for implementing welfare provisions.
We can discuss organisational climate as
organisational culture, environment, milieu and so
on. It is experienced by the members of an
organisation. It influences their behaviour. It is also
conceived as the value of a particular sets of
characteristics of an organisation. It distinguishes
one organisation from the other. Some of the
dimensions of the organisation climate are individual
autonomy, direct supervision, better performance,
rewards, team spirit, honest and open on individual
differences, fostering of development, application of
new ideas and methods, taking risks and freedom
for individual to regulate their behaviour. Managerial
values include autonomy, equity, security and
opportunity.
When we consider organisational climate and
management process we have several types of climate
and processes. In a democratic organisational climate
common standards based on policies, rules and
regulations govern activities and welfare of
beneficiaries. The leaders and superiors must develop
group feeling and co-operation among staff of the
organisation. Best way to maintain agency discipline
is the democratic way of trying to develop the work
groups, increase its cohesion and enable it to develop
standards of behaviour. The climate requires overall
progress of the organisation, sustainable human
relations and staff development programmes. It should
also bring out job satisfaction, beneficiary satisfaction
and productivity. In addition, effective supervision
is also essential.
Employees get an opportunity while in work to accept
challenges, serve others, earn money, enjoy prestige 
and status and can be creative and independent.
Initiative taking behaviour leads to high level of
activity and experimentations.
Happy and peaceful employer-employee relations,
employee-employee relations, care provider beneficiary
relations are the core of successful organisational
climate. Good management practices are essential
to improve organisational climate.
Some of the important management practices include
the following.
Fulfillment of defined social needs
Finding out growth opportunities and solutions to
problems
Handling of conflict
Equitable allocation of resources
Determining priorities
Assigning duties and functions
Social diagnosis
Making estimates and projections for future
Provision and selection of alternatives
Organisation of division of work
Scientific approach based on facts
Innovation and modification of services
Evaluation of results and making improvements
Ensuring economical and wise utilization of public
funds
Improving the quality of life of beneficiaries and
care providers
Application of methods, techniques and skills of social
work at every stage of management practice to improve
organisational effectiveness.
Programme Development
Social work education has opened new vistas of
social development. Programme development also
relates to transfer and utilization of technology.
Social work administration has effective applications
in this regard. It includes handing over of new
technology and use, modification and renovation of
existing technology for sustained social welfare
through a process of social work. It improves the
levels of living and quality of life of the target groups.
Programmes are developed by task forces – or task
groups, within the agency setting based on related
policies and legislations. It relates to controlling of
social, physical and mental ill health and morbidity.
It should increase the availability of major articles
and services for community consumption. Programmes
have to be developed for increasing social security.
Then there are vertical and horizontal process to
approve the programmes. Vertical processes include
approval by Local Self Government, District Planning
Unit, State Planning Board, Planning Commission
etc. and horizontal process include consideration
by various departments, institutes etc. at the same
level. Programmes are also to be developed for
redistribution of population, improved housing and
human settlements, attainment of skills, enrichment
of values, and knowledge and improvement in growth
opportunities. Programmes are also developed for
addressing the seven basic social services namely
education, Income Transfer, Health and Nutrition,
Public Housing, Employment and Training, Personal
Social Services and other services resulting from
social policy elaborated in this chapter.
 Programme development covers two major fields. One
is for Developmental social work practice and the
other for Panchayati Raj systems.
The goal of developmental social work is to develop
programmes for social development. It covers sociocultural, political, administrative, and social work
processes. All available resources of a state, community
or agency are pooled together. It harnesses the
capabilities of human service personnel of different
sectors. It also involves beneficiaries, families,
communities and care providers. In addition to the
traditional functions of social welfare, the processes
of developmental social work have to be administered
for sustainable social development.
We have to develop special programmes for egovernance, e-conferencing, Internet, use of
multimedia, information technology and online
programmes like interactive internet counselling to
cover social welfare needs of large populations with
in a limited time. Social workers have to apply the
above programmes and software along with social
work practice to reach every client, beneficiary and
care provider to become efficient social work
administrators.  E-governance also speed up
implementation of income transfer  and social  security
programmes, programmes of inmates of institutional
services and so on.
Another major area of programme development is
under Panchayat Raj based local self-governments.
There are a number of social services and social
welfare services under local self-governments. In
this regard programme development is a challenge
for the social work administration. It is in this context
that social welfare administration becomes a priority
based social work. Formulation of programmes requires
modifications and reformulations before the efficient
social work programmes are developed. In this respect .
we have to make use of legislations, special rules
and subordinate service rules to prepare and to
guide programme development.
Public Relations
With the increasing role of social welfare
administration as a method of social work, one of
its components like public relations becomes an
important programme of social welfare agencies. Public
relations is a major process of social welfare
communication and development support
communication. Public relations interpret ideas and
information from an agency to its publics. It also
enlist information, ideas and opinions from the public,
from the beneficiaries and from the care providers.
Such processes lead to harmonious adjustment of
an agency with its environment. Such an activity
also helps to enlist public support to the social welfare
agencies and its programmes.
The important objectives of public relations in social
welfare are:
1) Psycho social informational preparedness for the
beneficiary.
2) Building confidence in staff and care providers
by creating awareness regarding the agency among
its public.
3) Informing tax payers and donors about the problems
faced by the agency and how it functions to
meet the needs of social welfare. It also explains
how the money allotted to the agency is utilized.
4) It explains the benefits from the agency to the
clients and the community.
5) It is also a method of resource mobilisation as
well as increasing membership of the agency.
 There are a series of activities, which can be taken
up under public relations. They can be:
1) The observance of important days, weeks, year,
decades etc. of local, national, international
importance. The local days of importance are
foundation day of the agency and its anniversaries
and celebrations. The national days of importance
include observance of Independence Day, Republic
Day, Gandhi Jayanthi etc. International days of
importance include World Human Rights Day,
World Mental Health Day, Women’s Day, World
Disability Day, World AIDS Day, International
Literacy Day etc. It increases the image and
goodwill of the agency among its public.
2) Conferences, seminars, workshops etc. are
organized relating to the important functions of
the agency from time to time. It improves the
status of the agency. Here techniques of e-governance can also be utilized.
3) Significant contacts: The office bearer, Board
Member etc. contact important officials, leaders,
donors etc. and maintain cordial relationship
with them and inform them on the policies and
work of the agencies. The important personalities
and media men are either invited to the agency
or the representatives of the agency personally
meet them.
4) Public relation handouts, serials, newsletters,
journals, advertisements, etc. can be issued
explaining the services and products of the
agency.
5) Traditional cultural media like drama, dance,
song, puppet show etc. can be organised to
communicate the message of the agency to the
public. Personal contacts, visual media, printed
or written words and spoken words are also and Institutions
important. Radio, Television, other electronic and
satellite media can also be used in public relation
work.
The principles include focusing of groups/audience,
organisation of thematic publicity materials, providing
attention to needs of various clients, regular time
table in public relations work, formation and
functioning of public relations committees, enlisting
community participation etc.
The machinery for public relations includes official/
volunteer’s on public relations, task forces, groups
or committees. In sum, public relations work has
to be a sustained effort under social welfare
administration.
Understanding Conflict Resolution
There is need for the social work administrator to
understand conflict resolution. There can be a serious
disagreement and argument regarding some thing
important. It can be in the form of a serious difference
between two or more beliefs, ideas, interest,
programmes which cannot be reconciled. There can
be conflict between principles and privileges. Conflict
can also be between departments, agencies,
organisations, groups and individuals or vice versa.
Sometimes there will be conflict when one party
makes some conscious effort to frustrate pursuing
the goals or interests of the other party. This is
called intergroup conflict. There will be conflict like
intra-individual, Interpersonal, Intergroup, and between
organisations. Sometimes conflicts are inevitable and
in some cases desirable. The social work administrator
should understand the conflict from its very preliminary
stage and should take measures to resolve it. Conflict
resolution denotes final solving of the conflict. There
are a number of ways to resolve a problem, argument
or difficulty by applying social work methods,
techniques and skills.
Management of conflict is very essential. Conflict
can be managed as individuals work out differences.
The satisfaction of needs, cooperation and success
underlie each negotiation. The usual method of conflict
resolution is mutual negotiation by individuals, families,
groups or through consensus. Conciliation is another
method of conflict resolution in which the settlement
is reached in the presence of third party usually
a conciliation officer. Arbitration is yet another method
of conflict resolution in which the decision of the
arbitrator is binding on the parties. In most of the
social work contexts the negotiations should continue
until it is reconciled, as failure is usually not
acceptable.
For example, if there can be a conflict between the
doctor and the parent regarding a particular treatment
for a disabled child, the social worker has to bring
in an agreement. The parties and the conciliator
must remain calm and considerate and clear about
the requirements to attain an agreement.
Positive Climate
Social workers have a role in, and a responsibility
for the creation of positive professional relationship
with their colleagues. Workers must exercise conscious
control over their behaviour and in doing so they
come closer to the realization of good working
relationships.
When staff members and volunteers work in harmony
there seems to be greater likelihood that the agency
will attain its goals and that beneficiaries and care
providers will have a good experience together. Working
together in harmony, devotion and conviction will
lead to meaningful endeavours. Social worker uses
conscious self-control over himself/herself all the
time. The professional integrity of social worker is
based on the understanding that public interest is
above self-interest. The Professional constantly strives
to develop a sound professional philosophy based on
nurturing of values, attitudes, feelings and responses
for creating a positive climate. Positive professional
relationship is a feeling of mutual respect, trust
and confidence with one another. It can be experienced
rather than measured. It can be felt in most favourable
situations. For example: When people are warm,
friendly, relaxed, open, free with one another, it
creates an atmosphere of respect for human being
and for human values. Pride in the quality of work
done also creates a positive climate. It contributes
to success of total enterprise. Persons who are well
related to one another seek for an even higher
standard of performance. We have to consider that
every human being has dignity and worth, strength
and weaknesses and capacity for growth and change.
Trustworthiness, responsibility, articulating sound
philosophy for personal growth, good channels of
communication etc. ensures positive climate. A positive
climate is created when agency procedures and policies
are clear. Positive climate is also the result of sharing
of work together.
Social work studies social needs to understand them.
If we have to understand our groups, we meet to
understand the community situation in which the
group members live, their needs, influence of family
life and other social political forces affecting them.
Conclusion
In this chapter we studied the essentials of social
welfare administration as a method of social work.
It is both a specialized professional activity to
administer care provisions for the vulnerable and
disadvantaged section of the society as well as an
activity to achieve social development and
developmental social work practice. It uses scientific
methods of social work as well as skills in
communication, administration and management.
It organises and implements social welfare
programmes. It makes the social welfare agencies
efficient to administer its programmes and services.
We also observed that its major thrust is transferring
social welfare policies and social legislations into
programmes of social services, social welfare services,
personal social services and social work programmes.
The application of social work administration in e-governance sector is also essential.